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FRESH MUSIC NOW AVAILABLE IN THE CANNED GOODS AISLE

NASHVILLE, TN (JULY 18, 2006) — Savvy grocers are now stocking the canned goods aisle with fresh, homegrown music. By linking two Nashville phenomena, the fresh taste of Vietti Chili and the fresh sounds of emerging Music City artists, the Vietti Vinyl promotional campaign leads shoppers to an original crop of hand-picked music when they purchase All Natural Vietti Chili in attractive new labels.

Venerable Vietti Foods Company, Inc. simultaneously spotlights various rising musicians on millions of its Vietti Chili cans and features downloadable music on its newly-launched website, http://www.viettivinyl.com/. The site’s current crop of artists includes John Corbett, Cherryholmes, Riders In The Sky, The Warren Brothers, Pat Flynn, The Grascals and The Isaacs.

“Vietti Vinyl gives voice to musicians, who, like Vietti Chili, have emerged from the local scene but may be overshadowed by larger marketing budgets and a famous name,” said Philip Connelly, president and chief executive of Vietti Foods, Inc. “The Vietti Vinyl web site gives consumers a chance to spice up their music collection and sample sounds that they may not hear in the mainstream while experiencing their chili on a whole new level.”

In the national market for canned chili dominated by faceless public companies designing products for mass appeal, bold and flavorful All Natural Vietti Chili asserts its place as the feisty challenger. Loyal to its passionate regional consumer following, the relatively small, but fast-growing Vietti Foods Company has transformed from sleepy manufacturer to pioneering marketer, giving All Natural Vietti Chili new relevance in the marketplace.

The Vietti Vinyl campaign seeks to carve out a piece of brand awareness through digital music, an industry projected to grow from $601 million in 2005 to $4.5 billion in 2008 (Forrester Research). With the established link between music and memory impacting purchase decisions, the ability to capture even a small fraction of this market could boost the fortunes of a brand. The Vietti Vinyl campaign has future tie-ins in the offing, including events like sweepstakes, cook-offs, tastings, local concerts, sponsorship of The Grand Ole Opry and support of charitable events.

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